e.l.f. Cares
e.l.f. Cares
e.l.f. Beauty is a bold disruptor with kind heart, with a purpose to make the world a better place for every eye, lip and face. Our purpose guides how we operate as a purpose-led, results-driven company with a mission to make the best of beauty accessible to every eye, lip and face.
Donations
Donations
Giving, the e.l.f.z way.
Giving, the e.l.f.z way.
In FY25, e.l.f. Beauty donated more than $2.5 million to causes that matter — spanning boardroom diversity, animal welfare, health and wellness, women's empowerment, LGBTQ+ advocacy, disaster relief and more.
Employee Match
Program.
Employee Match
Program.
Every charitable donation made by an e.l.f. Beauty employee can be tripled (up to $500) — matched once by the company and once again by our CEO Tarang Amin and his wife Hirni. In FY25, our holiday employee match raised nearly $150,000 for 190 nonprofit organizations closest to our e.l.f.z hearts.
Our partners.
Our partners.
We give where it aligns most closely with our values — supporting NACD and NC A&T to advance boardroom diversity and partnering with organizations like Kindness.org, It Gets Better, the Humane Society and Look Good Feel Better.
Employee Equity
Employee Equity
We have a “One Team, One Dream” compensation model that fosters a sense of collective ownership and aligns our employees’ interests with those of our shareholders so we are all working toward the same goal.
Since our IPO in 2016, e.l.f. Beauty has granted $300M in equity to the team (excluding our c-suite executive team).
Disrupting norms
empowering.
legendary.
females.
empowering.
legendary.
females.
e.l.f. is committed to Empowering.Legendary.Females. to advance gender equality and champion positivity, inclusivity, and accessibility.
Showing up in unexpected places and opening them to every eye, lip and face.
Leveling the playing field so everyone wins.
Giving women across sports permission to show up fully, unapologetically themselves.
Welcome to the
future of women’s
sports.
Welcome to the
future of women’s
sports.
We’ve built a roster of barrier-breaking athletes redefining what’s possible.
Billie Jean King
Shaping the future of women’s sports, on and off the court
Flau’jae Johnson
Top 10 WNBA 2026 draft pick, recording artist and philanthropist
Katherine Legge
Top 10 WNBA 2026 draft pick, recording artist and philanthropist
Kendall Coyne
Professional Women’s Hockey League (PWHL) and 2026 Winter Olympic Gold Medalist
4 Superstar National Women’s Soccer League (NWSL) Players
Ally Sentnor, Jaedyn Shaw, Jess Carter, and Lo'eau LaBonta all expect huge seasons and are on the path to the 2027 Women’s World Cup
We’re changing the
board game.
We’re changing the
board game.
A diverse board has a positive impact on the success of a company. That’s why we are working to double the rate at which women and people of color are added to boards by 2027.
Change the Board Game.
Change the Board Game.
In 2024, e.l.f. Beauty launched “Change the Board Game,” a movement to spread awareness of the inequality that still exists on corporate boards. We’ve now built a coalition of more than 450+ business leaders, nonprofits and peer companies to expand the reach and impact of the message that inclusivity on corporate boards can deliver stronger business performance.
Sourcing with Standards
Sourcing with Standards
We believe that small, steady steps add up to lasting change. We're always looking at our business with fresh eyes and asking how we can care for the people and places behind our products and be good stewards of the planet we all share. For us, making the best of beauty accessible to every eye, lip and face isn't just about great products at accessible prices. It's about how we make them. Because doing it right matters just as much as doing it well.
Fair Trade
Fair Trade
Fair Trade certification isn’t just part of our sourcing strategy, it’s core to who we are. For each product produced at a Fair Trade Certified™ facility, we make a monetary contribution directly to the facility workers who made the product, funding programs and activities that benefit the workers and their communities.
FSC-Certified
Materials
FSC-Certified
Materials
We lean on Forest Stewardship Council™ (FSC) certification to guide how we source the paper and wood-based materials that show up across our products. Choosing FSC-certified materials is a big part of how we source responsibly, supporting sustainable forest management while helping protect biodiversity and keep forest ecosystems healthy and resilient. We're holding ourselves to two goals: 100% FSC-certified paper cartons and 100% FSC-certified wood brush handles and pencils.
Mica & Palm Oil
Mica & Palm Oil
We're committed to responsibly sourcing the sensitive ingredients that go into our products. We know that the production of mica and palm oil derivatives can impact human rights and the environment, so we're focused on making sure our procurement practices directly address those challenges.
SOURCING WITH STANDARDS
Mica and Palm
Mica and Palm
We're committed to responsibly sourcing the sensitive ingredients that go into our products. We recognize that the production of mica and palm oil derivatives can impact human rights and the environment, so we've made it our priority to ensure our procurement practices directly address those challenges.
Mica
Mica
Mica gives many of our pigmented products their shimmer and opacity, but it has been linked to human rights risks in certain regions of India. That's why we set a goal to responsibly source 100% of our mica, and we've achieved it. All Indian mica is sourced through Responsible Mica Initiative (RMI) members committed to a child-labor-free supply chain, with the remainder sourced with supplier documentation verifying acceptable labor practices.
Palm oil
Palm oil
Palm derivatives are used in a portion of our products, and we're committed to sourcing 100% of our palm oil derivatives from RSPO-certified sources by FY 2027.
For more detail, see our Responsible Sourcing Policy.
Acting on Climate & Emissions
Acting on Climate & Emissions
More solar. Less
carbon.
More solar. Less
carbon.
Renewable electricity adoption across our suppliers globally keeps climbing year over year, with several investing in on-site solar and reinforcing a shared commitment to lower-carbon operations.
Smarter moves.
Smaller footprint.
Smarter moves.
Smaller footprint.
We're embracing lower-carbon logistics that are better for the planet. We choose ocean and rail over air whenever we can, use hydrogen-powered trucks for short port-to-warehouse runs, and keep tuning our distribution network to cut down on unnecessary miles.
Renewable
electricity
Renewable
electricity
100% of our directly managed sites source renewable electricity, and we keep showing up for that commitment year after year. It's a small piece of our footprint, but it's where we can lead by example.
Smarter Packaging
Smarter Packaging
Use Less Material
Use Less Material
We seek to reduce the size and weight of our packaging (called “light weighting”) to cut down on materials and emissions without compromising the experience.
Incorporate Recycled and Bio-based Content
Incorporate Recycled and Bio-based Content
We are starting to integrate recycled materials and bio-based resins into our packaging to reduce our reliance on virgin plastic and increased the circularity of our products.
Design for Recycling’s Future
Design for Recycling’s Future
We opt for recyclable plastic resins, and although many of our products are too small to be accepted by today’s recycling systems, we’re preparing for tomorrow’s improvements in recycling infrastructure.
Learn more.
Learn more.
